From Engineer to Realtor: The Pivot to Real Estate

Alan's career didn't start in real estate. After earning an engineering degree from Queen's University, he realized the industry wasn't for him. Seeking a more fulfilling career, he pivoted to real estate, got his license, and dove headfirst into the business. But unlike many new agents, Alan didn't use conventional methods to grow his client base. Instead, he turned to social media.

"Social media is the only thing I do to market myself," Alan shared. "I don't door-knock, I don't cold call. It's how I've built my business from the ground up."

Building a Personal Brand on Social Media

Alan started his social media journey by posting three times a day to grow his audience. While the results weren't immediate, his consistency paid off. Today, social media accounts for 80% of his leads, with the remaining 20% coming from referrals.

His approach to content creation is both strategic and authentic. By showcasing home tours, providing market updates, and sharing his personality, Alan has built a loyal following. "It's not just about the homes; people follow you for you," he explained. "Your personal brand is powerful, not just in real estate but in any industry."

The Power of Video Marketing

Video content has been a game-changer for Alan. He creates high-quality home tours using just his iPhone 13 Pro Max, a DJI gimbal, and simple editing tools like LazyEditor. His videos offer viewers a virtual walk-through of properties, providing valuable insights in a short amount of time.

Key tips from Alan's video creation process:

Start simple: Use your phone and basic tools to get started

Consistency is key: Post regularly, even if your first videos aren't perfect

Focus on authenticity: Viewers value genuine content over overly polished videos

Experiment: Learn by doing and refine your process over time

Social Media's Role in Lead Generation

Alan's success proves that social media isn't just a platform for exposure; it's a powerful lead-generation tool. By posting engaging content, he's reached thousands of potential clients without spending hours cold-calling or door-knocking.

"Imagine cold-calling 7,000 people," Alan said. "That's the reach you can get with one video. Social media is just so powerful."

Advice for Realtors and Professionals

Alan's journey offers valuable lessons for realtors and professionals in any field:

Start now: Don't wait for the perfect moment or perfect equipment

Be consistent: Success doesn't happen overnight

Show your personality: People connect with authenticity

Invest in tools: A good phone, a gimbal, and basic editing software like LazyEditor can go a long way

Leverage opportunities: Reach out to other agents or professionals to collaborate

Looking Ahead: Doubling Down on Social Media

Alan plans to continue leveraging social media to grow his business in 2025 and beyond. With a structured posting schedule and a focus on diversifying content, he's committed to staying consistent and engaging his audience. In the long term, he envisions building a team and further expanding his brand.

Final Thoughts

Alan Ghimire's story is a testament to the power of social media in transforming careers. Whether you're a realtor, entrepreneur, or professional, his advice is clear: start posting, stay consistent, and let social media work for you. As Alan says, "Social media is for every market, big or small. The opportunities are endless."

Interested in growing your brand on social media? Learn more about tools like LazyEditor to make content creation easier and more impactful. LazyEditor's realtor product automatically turns a Zillow listing into a home walk through video. There is literally no excuse now to not be on social media!

Follow Alan on Instagram: @alanghimire